We live in a society where entrepreneurship is glamorized, working 9-5 is looked down upon, and those trying to balance both may run into more issues than anticipated. In the mid to late 2000s, content creation was only a hobby for most people.
But as the creator economy has grown exponentially over the last several years, this has become a billion-dollar industry. Full-time content creators make an average of six figures yearly, while others, like macro-influencers, make millions of dollars.
However, success as a creator doesn’t happen overnight. Most people start as part-time content creators while maintaining their full-time jobs. But is this a good idea? In this article, we’ll discuss how content creation affects your relationship with your employer, but first, let’s answer the question, “Is being a content creator worth it?”
Is Content Creation Worth It?
Content creation is a highly lucrative career that’s quickly becoming a popular choice among young people, with over half of Gen Zers aspiring to become content creators. However, achieving success as a creator doesn’t happen overnight. For many, it could take several months to years before they begin to see profits from content creation. So, what are the pros and cons of being a content creator?
Pros of Being a Content Creator:
· You create and share content you’re passionate about.
· You set your hours and can work from anywhere.
· There’s a large potential for success.
Cons of Being a Content Creator:
· It’s highly competitive and difficult to build a following initially.
· It’s easy to blur the lines between work and life.
· There’s a lack of financial stability.
How Content Creation Could Hurt Your Full-Time Career?
Balancing your full-time job, family, and content creation is one of the biggest challenges part-time content creators face. To succeed in content creation, your posts must be consistent and engaging, but creating quality content is difficult when you spend most of the day at your full-time job.
Given the lucrative nature of content creation, there's been an increase in individuals encouraging quiet quitting or “cheating” on their full-time jobs to focus on content creation. However, this mindset often leads to tension, communication breakdown, and a poor interpersonal relationship with your employer.
In a survey conducted by Resume Builder, 91% of managers have admitted to taking action against employees who purposefully do the bare minimum at work. They have responded by denying raises, denying promotions, demotions, denying paid time off, and firing employees.
Additionally, creating engaging content requires a lot of time and creative energy. 43% of content creators suffered from burnout in 2023. With a full-time job, you'll work outside your after-hours to produce content and increase the likelihood of becoming another burnt-out creator. Burnout will negatively impact your performance at work and further strain your relationship with your employer, who may not appreciate your divided attention.
When working full-time, a strong employer-employee relationship is necessary for the organization’s success and your personal career achievements. If you cannot properly manage balancing your full-time job and content creation, it can negatively impact your relationship with your employer and seriously harm your career.